Singchana is a free online karaoke gaming portal that allows our users to sing Hindi Bollywood songs and English songs. Users can sing karaoke, practice their singing, and challenge friends via the web to beat their score. In addition, it's a very useful platform for content providers to use for marketing and for artists to use to gain exposure and fans. These are ancillary benefits that are most important in their role of augmenting the manner in which we provide an entertaining and unique karaoke experience whenever and wherever the user wants. Singchana strives to offer a package of songs that appeal to a broad range of users. We aim to make Singchana as attractive as possible to encourage users to share their karaoke experiences and use Singchana to interact in a large online social community of karaoke lovers, music fans, social networkers and online gamers.

Singchana is a new player in a new industry that is the overlap of the online gaming, music, social networking and karaoke industries. For now, we're concentrating on online karaoke, which we see having a large market of enthusiastic users waiting to be given what they want. As mentioned above, the initial focus is on the global Indian market, most specifically on those fans in the US and the UK, as those countries have large NRI populations, and access to the broadband internet connections required to take full advantage of the product is more prevalent there. We hope, however, that as broadband access increases in India, and worldwide, so will interest in and use of Singchana.

The name Singchana comes from singchana. In Hindi, peanut is sing and chickpea is chana; sing chana is a mixture of the two that is usually served freshly roasted. It's a cheap, protein-packed snack that's widely available throughout South Asia from street side stalls or roving vendors. As we like to say, it's a funny name, it's a punny name, it's a value for money name. An online karaoke portal named after a peanut and chickpea snack-that's undeniably unexpected, and we think it's kind of funny. The pun is on the different meanings of "sing" in Hindi versus English. And while sing chana is a cheap way to nourish yourself, Singchana is a cheap way to enjoy yourself-you just need a computer, a microphone, and an internet connection.